Activities of the ICC Whole Grain Initiative

The following ICC Whole Grain Initiative international working groups are actively engaged in driving whole grain acceptance and increasing whole grain product availability worldwide:

1.      Food Policy working group

2.      Processing, Reformulation, & Supply Chain Engagement working group

3.      Communications working group

4.      Economic Evaluation & Affordability working group

5.      Asia-Pacific Region working group

 

Additionally, the WGI is supporting a “special project” on the topic of Whole Grains & Sustainability, partnering with environmental scientists and other experts through an interdisciplinary approach.

“Special Project” on Whole Grains & Sustainability

Aims:

  • Sustainability was a common theme in all the World Café rooms at the 2025 Whole Grain Summit, but none pursued this topic during the action-planning stage which indicates that many people think the topic is important but may not feel it’s their area of expertise. The topic is complex and very interdisciplinary.

  • There is clearly interest, but the WGI community lacks the environmental science expertise that is needed on this topic. We will look to external partners to support us on this topic.

  • Participants in this project will first engage in defining what we hope to establish as an outcome of the project – what are the objectives of this work as it relates to whole grains and the mission of WGI? 

If you are interested in participating in this project (or taking a lead on it), please contact ICC (office@icc.or.at).

Wholegrain Initiative