ICC-WGI: Activities around the International Whole Grain Day 2026
19 November 2026
Whole Grains at the Heart of Prevention

International Whole Grain Celebrations around the World
Belgium (WGI) - event at EU Parliament, in-person and online (Brussels, Belgium – 17th November)
Members of ICC-WGI will gather with whole grain experts and members of the European Parliament to discuss how whole grains can support health throughout all stages of life. The event will explore practical policy actions.

This is the 8th International Whole Grain Day Celebration!
What role can whole grains play in supporting heart health and prevention? On the occasion of the 8th International Whole Grain Day, this breakfast event will bring together policymakers, public health experts, academia and industry to discuss how whole grains can contribute to healthier diets and help reduce the burden of cardiovascular and other non-communicable diseases. The conversation will focus on evidence, policy and practical action, from strengthening dietary guidelines to better integrating whole grains into public health strategies.
Australia - Whole grain event at UNSW with panel discussion (Sydney Australia – 17th November)
Closing the Gap on Whole Grain Intake Event
Healthcare professionals, food industry and organisations will gather at UNSW Sydney to hear from leading researchers on the latest evidence on whole grains and health, followed by a panel discussion on solutions to close the whole grain gap with a networking lunch.
The event will unpack the health benefits of wholegrains, revisit some forgotten grains and have an interactive panel from Healthcare, food service, research, retail and media to discuss how to collaborate and get more whole grains on the table.
This is an invitation-only event. Attendees include representatives from research centres, regulators, government, NGOs (Heart Foundation, Diabetes Australia and Cancer Council), the food industry, retailers, NSW Health, the Dietitians Association and healthcare professionals.
South East Asia-Pacific region - GLNC webinar on how industry can drive whole grain change (17th November)
Closing the Whole Grain Gap: How Industry Can Drive Change Webinar
The ICC Whole Grain Initiative (ICC-WGI) in association with the Grains and Legumes Nutrition Council (GLNC), Australia, continues its webinar series with “Closing the Whole Grain Gap: How Industry Can Drive Change” on 17 November 2026 at 7:00 AM CET. With a focus on Asia Pacific, the session will explore how businesses across the food value chain can help increase whole grain consumption while creating opportunities for innovation and growth.
Register for the webinar: https://attendee.gotowebinar.com/register/6224505108531692893

Austria (Austrian Nutrition Society) - special presentation at 75th anniversary event (Vienna, Austria – 19th November)
Austrian Nutrition Society’s 75th Anniversary Jubilee Conference
ICC representatives will give a presentation about the Whole Grain Initiative and its efforts to promote whole grains around the world. A program update is available here.
Alfred Mar from ICC will have his speech in Session II in the early afternoon of the 19th November. At the coffee breaks and lunch, there will be a wide variety of whole grain foods available, including whole grain bread, buns, and specialty baked goods. Information materials about whole grains will be available to all participants and whole grain bakers will be ready to answer questions and lead discussions during the breaks.
Belgium (Belgian Bread & Health Institute) - round table event on whole grains & fiber (Brussels, Belgium – 29 October)
Round Table on Fibre & Whole Grain
The Belgian Bread & Health Institute will bring together policymakers and researchers from Belgium to discuss the potential for a structured collaboration that would support increased whole grain intake, taking inspiration from successful models such as the Danish WG Partnership and the Swedish WG Partnership. WGI’s chair will contribute a short presentation about WGI’s working groups and their accomplishments.
Denmark (Danish WG Partnership) - globally-coordinated social media video and press release (19th November)
Shared social media asset combining clips from around the globe
In November, the Danish WG Partnership will be sharing a new social media asset which combines video clips collected from around the world of people passing whole grains to each other. They have developed an accompanying press release to help share a message of global unity through whole grains.
EU region (EUFIC) - Switch to Whole Grains online campaign
EUFIC’s #SwitchToWholeGrain is back this November!
Throughout November, EUFIC will once again raise awareness of the role whole grains play in a healthy and sustainable diet. This year, the campaign builds on the growing interest in fibre, a nutrient consumers already know well, to draw more attention to whole grains and the many other benefits they offer. To learn more, explore EUFIC’s resources on whole grains and fibre and the SwitchToWholeGrain website, where you can sign up for a free 4-week challenge.
Mexico (FINUT) - whole grains & health webinar (Mexico City, Mexico – 19th November)
FINUT webinar
FINUT will host a webinar including three talks. There will be a presentation about whole grains and cardiovascular disease prevention with a local epidemiologist, a discussion with an industry expert about how to increase whole grain intake, and finally, a presentation about the importance of processed whole grain foods for health presented by Julie Miller Jones.
Sweden (Swedish WG Partnership) - cooking event with school foodservice providers (Sweden – 19th November)
School Chefs Whole Grain Cooking Event
School chefs from 20 schools active in promoting whole grains will gather together for a day of recipe testing and product tasting. The goal is to increase knowledge about whole grain products, gain inspiration to try new recipes, network between schools, and share experiences.
USA (WGC) - whole grain recipe demos and other new resources (United States – 19th November)
Release and roundup of various whole grain materials
The Whole Grains Council will be putting together a special newsletter and social media plan for IWGD, releasing cooking demo videos, sharing new social media assets, and rounding up some of our favorite blogs, resources, webinars, etc. from our past year of campaigns. We will also be releasing a special whole grain recipe zine with photos and recipes celebrating the ways whole grains fit into heritage diets around the world.
Interested in catching up on previous year's webinar content?
You can watch the recording of the 2025 Whole Grain Day Webinar at the button below.



