News

Watch key opinion leaders who offer their suport for whole grains

As part of our 2nd Annual International Whole Grain Day celebration, watch key opinion leaders from around the globe offer their support for whole grains! While the full-length video will debut during the November 19th webinar, we encourage you to share the teaser videos presented here with your networks to help drum up excitement and promote registration!

11.11.2020

Raise your voice & sign our Whole Grain Pledge

The Whole Grain Pledge, linked here, gives everyone the opportunity to do their part in supporting whole grains! Anyone from consumers to dietitians to nonprofits are encouraged to sign the Pledge. Share with your networks the link https://pledge.wholegraininitiative.org/, promote to your social media, and show your support by submitting your own call-to-action! 

10.11.2020

Join the International Whole Grain Day - 19. November 2020

The second annual International Whole Grain Day celebration will include voices and content from all over the world. We’re organizing a virtual roundtable webinar on 19 November at 3:30 pm Central European Time and aim to include speakers and video clips from organizations in Australia, Asia, the Middle East, Europe, Latin America, and the US highlighting how whole grains are part of a healthy, sustainable diet, and sharing inspiring models for practices and initiatives around the globe.


We invite you all to join us at this webinar and by organizing your own whole grain events and spread the word!


Click here to check out the detailed programme and for more ideas on how you can participate in this year’s activities . 

06.10.2020

 Two New Working Groups: A Call for New Members

The Whole Grain Initiative has two newly launched working groups that are looking for members:

  • The International Working Group on Whole Grain Intake Recommendations, chaired by Nicola McKeown, aims to consider whole grain recommendations around the globe, document the health evidence for varying intake levels, and reach a consensus on a recommended quantitative whole grain intake.
  • The International Working Group on Whole Grain Sustainability, chaired by Keagan Ringling, aims to create knowledge of the whole grain supply chain, leverage existing research, and develop standardized systems approaches for understanding whole grain sustainability.

For more information and updates about all five of the WGI working groups, including these two new ones, be sure to watch our recent webinar. Experts worldwide are encouraged to reach out to office@wholegraininitiative.org for more information about how to get involved.  


24.06.2020

 US Whole Grains Month - September 2020

This year marks the tenth annual US Whole Grains Month celebration put on in September by the Oldways Whole Grains Council. The theme of the event changes each year, and this fall the WGC will be rolling out the red carpet and rewarding consumers for their participation in a wide range of whole grain challenges. Throughout the month, consumers will be asked to complete tasks such as making a new whole grain recipe, finding a product that utilizes the Whole Grain Stamp, or responding to a survey question about their favorite ancient grain. For each challenge they complete, participants will be entered for a chance to win various whole grain prizes which include whole grain products, tote bags, rice cookers, and five Grand Prize cash awards. The WGC encourages you to join in and spread the word about whole grains on social media in September using #WholeGrainsMonth


1.-31.09.2020

 Mark Your Calendars for International Whole Grain Day - 19. November 2020

The second annual International Whole Grain Day celebration will include voices and content from all over the world. We’re organizing a virtual roundtable webinar on 19 November at 4pm Central European Time and aim to include speakers and video clips from organizations in Australia, Asia, the Middle East, Europe, Latin America, and the US highlighting how whole grains are part of a healthy, sustainable diet, and sharing inspiring models for practices and initiatives around the globe. We invite you all to join us and spread the word via social media – stayed tuned for details about webinar registration in the next few weeks. We also invite all WGI partners to organize whole grain events of their own. Click here for more ideas for how you can participate in this year’s activities. 


19.11.2020

 AU Whole Grain Week – 15.-21. June 2020

This year the team at the Grains & Legumes Nutrition Council celebrated AU Whole Grain Week 2020 from 15-21 June by joining forces with Australian Masterchef contestant Callum Hann and Accredited Practising Dietitian, Themis Chryssidis. The campaign focused on several videos which promoted the importance of swapping to whole grain foods for better health and achieved reach of over 6 million via TV alone. The videos were viewed over 23,000 times on social media platforms and major regional Australian TV channels, alongside an audio version aired on regional radio channels. The campaign also gained the support of significant players in the Australian grain food industry, from growers to manufacturers as well as social media influencers, building on the popularity of last year’s campaign. Total campaign reach currently sits at over 9 million, which equates to growth of over 140% on 2019’s reach. The campaign video can still be viewed here.


15.-21.06.2020

 WEBINAR on WGI Working Groups Progress & Invitation - 24 June 2020

While Jan Willem van der Kamp (TNO/WUR, NL), Jan de Vries (Nutrition Solutions, NL) and Caroline Sluyter (WGC, US) presented their comprehensive progress report from their working groups on Whole Graini Definition(s), Economic Evalutation of Increased Whole Graini Intake and Best Practices for PPP and Communication, Nicola McKewon (TUFTS, US) and Keagan Ringling (UoM, US) invited the participants to join two new WGI Working Groups on Whole Grain Intake Recommendation(s) and Whole Grain Sustainibility. 

Many thanks not only to the chairs of the International Working Groups but also to all the active working group contributors! You've done already a great job!


24.06.2020

 2nd International Whole Grain Day – 19 November 2020

Save the date! Our 2nd annual International Whole Grain Day celebration will include will includer celebrations worldwide and online that day. Follow the WGI accounts on Twitter and Instagram to see all the highlights. You all are welcome to jactively celebrate this day and share your activities with us.



19.11.2020

 Save the Date: WholEUGrain Summer School in Copenhagen

From 14-18 September 2020, the Danish Cancer Society will host the first summer school of the WholEUGrain project. Anyone interested in learning how to start up a public-private whole grain partnership is welcome to attend. Topics covered in the summer school sessions will include: 1) developing, managing, and sustaining a public-private partnership, 2) food-culture, monitoring markets, consumer knowledge, and attitudes toward whole grains, and 3) product development, reformulation, and quality of whole grain products. For more information, please contact Sofie Lund, or Gitte Laub Hansen

14.-18.09.2020

 Coming Soon: Australian Whole Grain Week – 15-21 June 2020

Another one of the Grains and Legumes Nutrition Council’s annual outreach campaigns is approaching. Whole Grain Week, which will run from 15-21 June this year, emphasizes the nutrition benefits of whole grains, and encourages people to eat a wide variety of whole grains. They provide tips and ideas for swapping from refined to whole grains for improved health. Stay tuned for more details about this year’s event and in the meantime, you can get involved by taking the Whole Grain Challenge!

15.-21.06.2020

 Upcoming: Whole Grain Webinar Series

The Oldways Whole Grains Council’s biennial Whole Grains Conference had to be postponed due to travel concerns related to COVID-19, so the WGC team decided to launch a new whole grain webinar series to tide everyone over until 2021. Their first two sessions are already scheduled and open to all: “Wheat Sensitivities: Sorting Fact from Fiction” with Dr. Lisa Kissing Kucek, followed by “Transforming Your Taste Buds: How to Make Whole Grains the Food You Crave” with Dr. Keith Williams. Join in by registering for sessions here and check back soon as more sessions will continue to be added. 


15.04.2020

 Whole Grain Sampling Day – 25 March 2020

The Oldways Whole Grains Council, based in the United States, celebrates whole grains with a nationwide Whole Grain Sampling Day campaign on the last Wednesday in March each year. In most years, schools, grocery stores, health centers, restaurants, universities, food banks and community centers around the country participate by offering live sampling events, workshops, and other activities that day. This year, many of the planned activities had to be moved online in an effort to maintain social distancing but the day was still a success. Click here to check out the cooking challenge the WGC offered its followers as a fun way to participate at home. 

25.03.2020

 Australian health experts call to "Bring back the sandwich"

The Grains and Legumes Nutrition Council hosts an annual campaign called Bring Back the Sandwich, which aims to promote whole grains and legumes by providing followers with tips and recipes, as well as a lunchbox planner with ideas for creating balanced, tasty sandwiches. Their campaign this year reached over 118,000 followers on social media and prompted over 1,000 views of GLNC resources. They estimate their total media reach in Australia to have been more than 295,000 people. 


28.01.2020 - 07.02.2020

 Roundtable Discussion about Public-Private Partnership in UK

Cereal Partners UK has been exploring the feasibility of a Danish-style Whole Grain Public-Private Partnership in the UK. In February 2020, HEART UK hosted a roundtable where 22 representatives from the food industry, academia, nutritionists, public health charities, and government agencies gathered to discuss ways to increase intake of whole grain and higher fibre carbohydrates in the UK. There was resounding consensus that there is a need to increase whole grain consumption in the UK. 

01.02.2020

 European Union Highlights in 2020

In 2019, a new EU Parliament and EU Commission were elected. The President of the European Commission has declared, in a mission letter, a plan for an integrated agenda for food and health. Both Europe’s Beating Cancer Plan and the ‘Farm to Fork’ strategy for sustainable food systems have been announced as high priorities on the agenda. Another high priority on the EU Agenda in 2020 is the front-of-pack nutrition labelling scheme, which was launched in France to improve the quality of nutritional information and make informed choices easier. Other European countries have also taken up the scheme, and the potential of creating a common EU-level nutrition labelling scheme is currently under debate in relevant EU fora, e.g. the European Parliament, and the European Association for Public Health and the European Consumer Organization (BEUC). 

01.01.2020

 Italian Society for Cardiovascular Prevention (SIPREC) Commitment

The Italian Society for Cardiovascular Prevention (SIPREC) and Italian National Research Council (CNR) are committed to raising awareness of the importance of eating whole grain to prevent cardiovascular deaths that are attributable to diets low in whole grains. Therefore, the Guidelines of the European Societies (ES) that work on cardiovascular prevention, including the ES of Cardiology and the ES of Atherosclerosis, indicate that whole grains are the preferred cereals, while refined cereals must be eaten in moderation. 

01.12.2019

Speakers WGI Day 2019

 Recap of the 2019 International Whole Grain Day Event

The first edition of our Whole Grain Day celebration generated considerable noise and received significant media coverage, including articles in the Parliamentary Magazine, Eurativ, and New Food Magazine. The social media campaign run through the WGI Twitter and Instagram accounts garnered significant activity throughout November 2019: more than 86k Twitter engagements (with 4600+ likes and 300+ retweets), and more than 1.5 million people reached (including 24k+ clicks and 60k+ daily impressions). International Whole Grain Day also offered an opportunity to consolidate stakeholder engagement, with many companies and trade groups offering product samples to expose consumers to delicious whole grain foods. These partners included: Delhaize, Barilla, General Mills, Lantmännen, PepsiCo, Fazer, Nestlé, and Patroba Family Bakers. 

19.11.2019

 WholEUGrain Project Launched

The WholEUGrain project, was launched in November 2019 with funding from the EU’s 3rd Health Programme. The consortium includes five partners: the Danish Veterinary and Food Administration (DVFA), the Danish Cancer Society (DCS), the National Institute of Public Health (INSP), the Chamber of Commerce and Industry of Slovenia - Chamber of Agricultural and Food Enterprises (CCIS-CAFE) and the Ministry of Civil Affairs of Bosnia and Herzegovina (MCA). The aims of the project are to facilitate the transfer of a Danish best-practice model for a Whole Grain Public-Private Partnership to other countries, to promote good health through healthy diets, to prevent disease and reduce inequalities, and to establish supportive environments for healthy lifestyles by developing country-based whole grain public-private partnerships. 

01.11.2019