2nd International Whole Grain Day – 19 November 2020

Save the date! Our 2nd annual International Whole Grain Day celebration will include will includer celebrations worldwide and online that day. Follow the WGI accounts on Twitter and Instagram to see all the highlights. You all are welcome to jactively celebrate this day and share your activities with us.


 Save the Date: WholEUGrain Summer School in Copenhagen

From 14-18 September 2020, the Danish Cancer Society will host the first summer school of the WholEUGrain project. Anyone interested in learning how to start up a public-private whole grain partnership is welcome to attend. Topics covered in the summer school sessions will include: 1) developing, managing, and sustaining a public-private partnership, 2) food-culture, monitoring markets, consumer knowledge, and attitudes toward whole grains, and 3) product development, reformulation, and quality of whole grain products. For more information, please contact Sofie Lund, or Gitte Laub Hansen


Coming Soon: Australian Whole Grain Week – 15-21 June 2020

Another one of the Grains and Legumes Nutrition Council’s annual outreach campaigns is approaching. Whole Grain Week, which will run from 15-21 June this year, emphasizes the nutrition benefits of whole grains, and encourages people to eat a wide variety of whole grains. They provide tips and ideas for swapping from refined to whole grains for improved health. Stay tuned for more details about this year’s event and in the meantime, you can get involved by taking the Whole Grain Challenge!


Upcoming: Whole Grain Webinar Series

The Oldways Whole Grains Council’s biennial Whole Grains Conference had to be postponed due to travel concerns related to COVID-19, so the WGC team decided to launch a new whole grain webinar series to tide everyone over until 2021. Their first two sessions are already scheduled and open to all: “Wheat Sensitivities: Sorting Fact from Fiction” with Dr. Lisa Kissing Kucek, followed by “Transforming Your Taste Buds: How to Make Whole Grains the Food You Crave” with Dr. Keith Williams. Join in by registering for sessions here and check back soon as more sessions will continue to be added. 


 Whole Grain Sampling Day – 25 March 2020

The Oldways Whole Grains Council, based in the United States, celebrates whole grains with a nationwide Whole Grain Sampling Day campaign on the last Wednesday in March each year. In most years, schools, grocery stores, health centers, restaurants, universities, food banks and community centers around the country participate by offering live sampling events, workshops, and other activities that day. This year, many of the planned activities had to be moved online in an effort to maintain social distancing but the day was still a success. Click here to check out the cooking challenge the WGC offered its followers as a fun way to participate at home. 


Australian health experts call to "Bring back the sandwich"

The Grains and Legumes Nutrition Council hosts an annual campaign called Bring Back the Sandwich, which aims to promote whole grains and legumes by providing followers with tips and recipes, as well as a lunchbox planner with ideas for creating balanced, tasty sandwiches. Their campaign this year reached over 118,000 followers on social media and prompted over 1,000 views of GLNC resources. They estimate their total media reach in Australia to have been more than 295,000 people. 

28.01.2020 - 07.02.2020

 Roundtable Discussion about Public-Private Partnership in UK

Cereal Partners UK has been exploring the feasibility of a Danish-style Whole Grain Public-Private Partnership in the UK. In February 2020, HEART UK hosted a roundtable where 22 representatives from the food industry, academia, nutritionists, public health charities, and government agencies gathered to discuss ways to increase intake of whole grain and higher fibre carbohydrates in the UK. There was resounding consensus that there is a need to increase whole grain consumption in the UK. 


 European Union Highlights in 2020

In 2019, a new EU Parliament and EU Commission were elected. The President of the European Commission has declared, in a mission letter, a plan for an integrated agenda for food and health. Both Europe’s Beating Cancer Plan and the ‘Farm to Fork’ strategy for sustainable food systems have been announced as high priorities on the agenda. Another high priority on the EU Agenda in 2020 is the front-of-pack nutrition labelling scheme, which was launched in France to improve the quality of nutritional information and make informed choices easier. Other European countries have also taken up the scheme, and the potential of creating a common EU-level nutrition labelling scheme is currently under debate in relevant EU fora, e.g. the European Parliament, and the European Association for Public Health and the European Consumer Organization (BEUC). 


 Italian Society for Cardiovascular Prevention (SIPREC) Commitment

The Italian Society for Cardiovascular Prevention (SIPREC) and Italian National Research Council (CNR) are committed to raising awareness of the importance of eating whole grain to prevent cardiovascular deaths that are attributable to diets low in whole grains. Therefore, the Guidelines of the European Societies (ES) that work on cardiovascular prevention, including the ES of Cardiology and the ES of Atherosclerosis, indicate that whole grains are the preferred cereals, while refined cereals must be eaten in moderation. 


Speakers WGI Day 2019

 Recap of the 2019 International Whole Grain Day Event

The first edition of our Whole Grain Day celebration generated considerable noise and received significant media coverage, including articles in the Parliamentary Magazine, Eurativ, and New Food Magazine. The social media campaign run through the WGI Twitter and Instagram accounts garnered significant activity throughout November 2019: more than 86k Twitter engagements (with 4600+ likes and 300+ retweets), and more than 1.5 million people reached (including 24k+ clicks and 60k+ daily impressions). International Whole Grain Day also offered an opportunity to consolidate stakeholder engagement, with many companies and trade groups offering product samples to expose consumers to delicious whole grain foods. These partners included: Delhaize, Barilla, General Mills, Lantmännen, PepsiCo, Fazer, Nestlé, and Patroba Family Bakers. 


 WholEUGrain Project Launched

The WholEUGrain project, was launched in November 2019 with funding from the EU’s 3rd Health Programme. The consortium includes five partners: the Danish Veterinary and Food Administration (DVFA), the Danish Cancer Society (DCS), the National Institute of Public Health (INSP), the Chamber of Commerce and Industry of Slovenia - Chamber of Agricultural and Food Enterprises (CCIS-CAFE) and the Ministry of Civil Affairs of Bosnia and Herzegovina (MCA). The aims of the project are to facilitate the transfer of a Danish best-practice model for a Whole Grain Public-Private Partnership to other countries, to promote good health through healthy diets, to prevent disease and reduce inequalities, and to establish supportive environments for healthy lifestyles by developing country-based whole grain public-private partnerships.